Scenario
Biases are mental shortcuts and inaccuracies of reality that every person has and that affect decision-making processes. Cognitive biases indicate a tendency to create one's own subjective reality, not necessarily corresponding to the evidence, based on the
interpretation of the available information.
They often lead us to make misjudgments or have a lack of objectivity. These are preferences and inclinations that make us decide quickly, instinctively, but not always correctly.
How much does bad UX affect a product?
As demonstrated by McKinsey, defining services with a high-quality User Experience is strategic for companies, as the UX can generate improved performance in terms of turnover - even double compared to those who do not invest in UX. This claim is supported by the market analyses which reveal that only 22% of companies are satisfied with the conversion rates generated by their digital touchpoints, even defining software bugs as real conversion killers.
The data also shows that 84% of users who try faulty apps with a complex browsing experience do not use them. This is why investments in optimizations in terms of User Experience are increasingly decisive.
Download the White Paper on how to get the best UX for FREE
Fix the UX with Crowdtesting
The Crowdtesting methodology has the considerable advantage of fast implementation times. In order to be used effectively, it must be included in a broader methodological framework for analyzing the product/service under construction.
These analyses must be carried out through the careful study of teams of experts or specialized companies, whose core business is improving User Experience. An approach and expertise is thus relied on which can
only be offered by professionals in the field.
Localization Testing
UNGUESS gives enterprises access to an expert community of global testers who are passionate about every aspect of localization testing.
UX Testing
Test your product from a user perspective and create memorable experiences.
Unmoderated User Testing
Activate our crowd quickly to identify and solve usability issues.
Prototype Testing
Get direct feedback from your users as they test your product prototype.
Benchmark Testing
Use our crowd to identify which competing digital products your users prefer.
First Impression Test
Use our crowd to evaluate new users’ first impressions of your digital product.
“The collaboration with UNGUESS allowed us to observe Decathlon.it through a new external, concrete and vertical point of view.The insights generated gave rise to new priorities within the continuous optimisation process.”
“In a very short amount of time, UNGUESS delivered high-quality insights and effective solutions that would have required the effort of many internal resources. Their platform can be applied to different business needs, from marketing insights to user experience.”
“UNGUESS has been a game-changer in improving the effectiveness of our internal testing phases and reducing our efforts – in terms of rework, and finding and solving problems and bugs that would have been impossible to find before going live."