BIASES

Scenario

Biases are mental shortcuts and inaccuracies of reality that every person has and that affect decision-making processes. Cognitive biases indicate a tendency to create one's own subjective reality, not necessarily corresponding to the evidence, based on the
interpretation of the available information.

They often lead us to make misjudgments or have a lack of objectivity. These are preferences and inclinations that make us decide quickly, instinctively, but not always correctly.

How much does bad UX affect a product?

As demonstrated by McKinsey, defining services with a high-quality User Experience is strategic for companies, as the UX can generate improved performance in terms of turnover - even double compared to those who do not invest in UX. This claim is supported by the market analyses which reveal that only 22% of companies are satisfied with the conversion rates generated by their digital touchpoints, even defining software bugs as real conversion killers.

The data also shows that 84% of users who try faulty apps with a complex browsing experience do not use them. This is why investments in optimizations in terms of User Experience are increasingly decisive.

Fix the UX with Crowdtesting

The Crowdtesting methodology has the considerable advantage of fast implementation times. In order to be used effectively, it must be included in a broader methodological framework for analyzing the product/service under construction.

These analyses must be carried out through the careful study of teams of experts or specialized companies, whose core business is improving User Experience. An approach and expertise is thus relied on which can
only be offered by professionals in the field.

IMMEDIATE COMMUNICATION WITH TESTERS AND COSTANT MONITORING

It provides effective and efficient communication and coordination tools together with thorough and continuous supervision.

MANAGING THE CONFIDENTIALITY AND PRIVACY OF TESTERS

It guarantees tools which ensure that the testers examining the system do not reveal sensitive data. Furthermore, the testers' personal data is managed in a way which is transparent to the same testers.

SUMMARIZE RESULTS AND DECREASE BACKGROUND NOISE

It is necessary to create processes, methods, and tools to extract insights from the collected data by focusing the testers on what actually requires analysis.

CONTINUOUS TESTER ENGAGEMENT AND PROPER TRAINING

Efficient, purely remote tools must be built in order to keep testers' engagement high during each test phase, such as recruiting processes on multiple channels, gamification elements, and continuous community support.

Localization Testing

UNGUESS gives enterprises access to an expert community of global testers who are passionate about every aspect of localization testing.

UX Testing

Test your product from a user perspective and create memorable experiences.

Unmoderated User Testing

Activate our crowd quickly to identify and solve usability issues.

Prototype Testing

Get direct feedback from your users as they test your product prototype.

Benchmark Testing

Use our crowd to identify which competing digital products your users prefer.

First Impression Test

Use our crowd to evaluate new users’ first impressions of your digital product.

“The collaboration with UNGUESS allowed us to observe Decathlon.it through a new external, concrete and vertical point of view.The insights generated gave rise to new priorities within the continuous optimisation process.”

“In a very short amount of time, UNGUESS delivered high-quality insights and effective solutions that would have required the effort of many internal resources. Their platform can be applied to different business needs, from marketing insights to user experience.”

“UNGUESS has been a game-changer in improving the effectiveness of our internal testing phases and reducing our efforts – in terms of rework, and finding and solving problems and bugs that would have been impossible to find before going live."

UX Research: How to get quality results with Crowdtesting

Scenario

How much does bad UX affect a product?

Download the White Paper on how to get the best UX for FREE

Fix the UX with Crowdtesting

Localization Testing

UX Testing

Unmoderated User Testing

Prototype Testing

Benchmark Testing

First Impression Test

Agile Usability Testing:

it takes two days to optimise a prototype thanks to feedback from its real users

Everything You Need To Know About UX Research through Crowdtesting.

Download the White Paper for FREE

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