How can you go further in Customer Experience Management thanks to the Crowd?

CX RESEARCH

Scenario

Voice of the Customer's tools normally used make it possible to map the entire Customer Journey, creating a listening model that, through the collection of feedback, identifies the most significant moments and obstacles encountered by the customer.

Precisely because of the quantitative and synthetic nature of this data, the information that is extracted does not facilitate the definition of corrective actions to be taken.

Learn the new way of understanding customer feedback

There is a new way of understanding customer feedback management that is no longer just about delivering surveys or analysing open textual feedback through artificial intelligence tools.

This method structurally and strategically integrates the component of real experience and observation of the customer experience done in a lean, agile and fast way to obtain insights as quickly and rapidly as we are used to obtaining quantitative data and information today.

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