CASE STUDY

A Bug Hunting and User Research project to test Trenord's new digital subscription feature

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Progetto senza titolo (21)

Discover how we enabled one of the most important transportation company in Italy to enhance the functionality and user experience of the new dematerialized subscriptions

The testing roadmap defined by Trenord and UNGUESS allowed covering all the crucial points of the new feature before the public release. The Trenord team could confirm the decisions made based on the data and feedback collected from users, identifying avenues for improving the UX through the use of the new feature by real users in real contexts.


Key Case Study Highlights:

  • ✅ 50+ real users 
  • ✅ User Diary, Bug Hunting, Moderated and Fast User Tests
  • ✅ Improved UX and Customer needs investigation
  • ✅ Stress-free release

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