The UK Retail Challenge  

Which of these retailers has the best User Experience?


The latest UNGUESS Challenge

We evaluated users' user experience while buying sweaters and sweatshirts in the run-up to winter with a specific budget between £80 and £100.

We then looked at how they approached each stage of the journey (browsing, use of categories, product choice and product presentation, add to cart, cart management, checkout).

Finally we asked them:

  • how easy to use they found the website to be
  • whether they would recommend it to others
  • how confident they were in achieving the task goal
  • whether they thought the site info was accurate
  • whether they thought the site design was appropriate and consistent 
UK Retailers Grafici (1) 1

What will you learn: 

  • How to create the best buying experiences for your users

  • Which characteristics a retailer need to become its users' favourite

  • Which UK retailer has the best User Experience between Debenhams, TKmaxx, NEXT, JD, John Lewis, George, and Marks&Spencer 

Crowdsourcing solutions for efficient and fast decisions

UNGUESS' crowdsourcing platform provides effective testing and real-world insights that enable technology, digital and business leaders to make smarter decisions, faster.

Who choose UNGUESS?

"The collaboration with UNGUESS allowed us to observe through an external, concrete and vertical point of view. The insights generated gave rise to new priorities within the continuous optimization process."

"UNGUESS was chosen for its extreme flexibility and ability to organize groups of testers at very short notice. It also ensures extremely accurate and high-quality reporting, which is certainly useful in the final stage of platform development."

"UNGUESS has been a turning point in improving the effectiveness of our internal testing phases and reducing our efforts in terms of reworking, researching, and fixing problems and bugs that would have been impossible to find before launch."

Download the free research.

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