The UK Retail Challenge  

Comparing 7 UK retailers’ mobile shopping experiences using the Competitive Usability Test

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The latest UNGUESS Challenge

We evaluated users' user experience while buying sweaters and sweatshirts in the run-up to winter with a specific budget between £80 and £100.

We then looked at how they approached each stage of the journey (browsing, use of categories, product choice and product presentation, add to cart, cart management, checkout).

Finally we asked them:

  • how easy to use they found the website to be
  • whether they would recommend it to others
  • how confident they were in achieving the task goal
  • whether they thought the site info was accurate
  • whether they thought the site design was appropriate and consistent 
UK Retailers Grafici (1) 1

What will you learn: 

  • How to create the best buying experiences for your users

  • How the user interfaces aspects influence the user experience and determine the success or failure of the analyzed products. 

  • Which UK retailer has the best User Experience between Debenhams, TKmaxx, NEXT, JD, John Lewis, George, and Marks&Spencer 
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Who choose UNGUESS?

"The collaboration with UNGUESS allowed us to observe Decathlon.it through an external, concrete and vertical point of view. The insights generated gave rise to new priorities within the continuous optimization process."

Gabriele Motta
DECATHLON, UX LEADER Gabriele Motta

"UNGUESS was chosen for its extreme flexibility and ability to organize groups of testers at very short notice. It also ensures extremely accurate and high-quality reporting, which is certainly useful in the final stage of platform development."

fusaro
DE' LONGHI, E-COMMERCE PROJECT MANAGER Filippo Fusaro

"UNGUESS has been a turning point in improving the effectiveness of our internal testing phases and reducing our efforts in terms of reworking, researching, and fixing problems and bugs that would have been impossible to find before launch."

Giovanni Barillà
ENEL GROUP, HEAD OF COMMUNICATIONS DIGITAL HUB Giovanni Barillà

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