The UK Retail Challenge
Comparing 7 UK retailers’ mobile shopping experiences using the Competitive Usability Test
The latest UNGUESS Challenge
We evaluated users' user experience while buying sweaters and sweatshirts in the run-up to winter with a specific budget between £80 and £100.
We then looked at how they approached each stage of the journey (browsing, use of categories, product choice and product presentation, add to cart, cart management, checkout).
Finally we asked them:
- how easy to use they found the website to be
- whether they would recommend it to others
- how confident they were in achieving the task goal
- whether they thought the site info was accurate
- whether they thought the site design was appropriate and consistent
What will you learn:
- How to create the best buying experiences for your users
How the user interfaces aspects influence the user experience and determine the success or failure of the analyzed products.
- Which UK retailer has the best User Experience between Debenhams, TKmaxx, NEXT, JD, John Lewis, George, and Marks&Spencer
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