--- title: "Webinar: A new way of thinking at Customer Journey Benchmarking" description: Delve deeper into a new way of understanding the Customer Journey Benchmarking in this webinar --- [![Unguess](https://content.unguess.io/hubfs/Unguess/unguess-logo.png)](https://unguess.io/) - PRODUCTS BY INDUSTRY - [Retail & Ecommerce](https://unguess.io/services/industry/retail-ecommerce/) - [Fast-Moving Consumer Goods](https://unguess.io/services/industry/fast-moving-consumer-goods/) - [Banking, Insurance & Financial Services](https://unguess.io/services/industry/banking-insurance-financial-services/) - [Travel & Hospitality](https://unguess.io/services/industry/travel-hospitality/) - [Utilities](https://unguess.io/services/industry/utilities/) - [Healthcare](https://unguess.io/services/industry/healthcare/) - [Media & Entertainment](https://unguess.io/services/industry/media-entertainment/) - [Automotive](https://unguess.io/services/industry/automotive/) - PRODUCTS BY USE CASE - [Ai Training](https://unguess.io/services/ai-training-testing/) - [User Experience](https://unguess.io/services/use-case/user-experience/) - [Software Quality](https://unguess.io/services/use-case/software-quality/) - [Cyber Security](https://unguess.io/services/use-case/cyber-security/) - [Accessibility](https://unguess.io/services/accessibility/) - [HOW IT WORKS](https://unguess.io/how-it-works/) - [OUR CROWD](https://unguess.io/our-crowd/) - COMPANY - [About us](https://unguess.io/about-us) - [Life at UNGUESS](https://unguess.io/life-at-unguess/) - [Partners](https://unguess.io/unguess-partners/) - [SHOWCASES](https://unguess.io/showcases/) - [Case Study](https://unguess.io/showcases/all-showcases/?jsf=jet-engine:shocase-listing-grid&tax=resource-category:76/#readmore) - [Unguess Challenges](https://unguess.io/showcases/all-showcases/?jsf=jet-engine:shocase-listing-grid&tax=resource-category:74/#readmore) - [White Paper](https://unguess.io/showcases/all-showcases/?jsf=jet-engine:shocase-listing-grid&tax=resource-category:75/#readmore) - [BLOG](https://blog.unguess.io?hsLang=en) - - - - - [PRODUCTS](https://unguess.io/services/) - BY INDUSTRY - [Retail & Ecommerce](https://unguess.io/services/industry/retail-ecommerce/) - [Fast-Moving Consumer Goods](https://unguess.io/services/industry/fast-moving-consumer-goods/) - [Banking, Insurance & Financial Services](https://unguess.io/services/industry/banking-insurance-financial-services/) - [Travel & Hospitality](https://unguess.io/services/industry/travel-hospitality/) - [Utilities](https://unguess.io/services/industry/utilities/) - [Healthcare](https://unguess.io/services/industry/healthcare/) - [Media & Entertainment](https://unguess.io/services/industry/media-entertainment/) - [Automotive](https://unguess.io/services/industry/automotive/) - BY USE CASE - [Ai Training](https://unguess.io/services/ai-training-testing/) - [User Experience](https://unguess.io/services/use-case/user-experience/) - [Software Quality](https://unguess.io/services/use-case/software-quality/) - [Cyber Security](https://unguess.io/services/use-case/cyber-security/) - [Accessibility](https://unguess.io/services/accessibility/) - [VIEW ALL PRODUCTS](https://unguess.io/services/) - [HOW IT WORKS](https://unguess.io/how-it-works/) - [OUR CROWD](https://unguess.io/our-crowd/) - COMPANY - [About us](https://unguess.io/about-us/) - [Life at UNGUESS](https://unguess.io/life-at-unguess/) - [Partners](https://unguess.io/partners/) - [SHOWCASES](https://unguess.io/showcases/) - [Case Study](https://unguess.io/showcases/case-study/) - [Unguess Challenges](https://unguess.io/showcases/unguess-challenges/) - [White Paper](https://unguess.io/showcases/white-paper/) - [Webinar](https://unguess.io/showcases/webinar/) - [BLOG](https://blog.unguess.io?hsLang=en) - - - - [BOOK A DEMO](https://unguess.io/get-started-unguess/) # **The New Way of Understanding the Customer Journey Benchmarking** [DOWNLOAD THE RESEARCH](https://content.unguess.io/customer-journey-benchmarking#form) ![Group 4363 (3)](https://content.unguess.io/hubfs/Group%204363%20(3).png) ![Group of people working](https://content.unguess.io/hs-fs/hubfs/group-of-people-working-on-website-template.jpg?width=15439&height=9000&name=group-of-people-working-on-website-template.jpg "Group of people working") THE RESEARCH #### **What will you learn: ** - The **centrality of the customer journey** as one of the main tools of CX Management. - Customer Journey Benchmarking: **comparing one's CJ with that of competitors**. - A practical example: the results of the **competitive comparison between 7 Italian hospital companies** - How to build a CJ benchmarking with the **involvement of the customer base** [DOWNLOAD THE RESEARCH](https://content.unguess.io/customer-journey-benchmarking#form) ## Who lead this research? ![Group 4364](https://content.unguess.io/hubfs/Group%204364.png "Group 4364") ## Why should you read it? #### Discover a new method for mapping the customer journey that takes into account the comparison of competitors' maps #### Learn from a real case involving 7 Italian medical centers (San Donato Group, GVM, Servisan, MultiMedica, Istituto Auxologico Italiano, Humanitas, SYNLAB) #### Receive insights from experts in the field of customer experience research  ![iStock-522437257 (4) 1 (1)](https://content.unguess.io/hubfs/iStock-522437257%20(4)%201%20(1).png "iStock-522437257 (4) 1 (1)") ## **Crowdsourcing solutions for efficient and fast decisions** UNGUESS' crowdsourcing platform provides effective testing and real-world insights that enable technology, digital and business leaders to make smarter decisions, faster. [BOOK A DEMO](https://unguess.io/it/inizia-ora/) [DISCOVER MORE](https://unguess.io) ![PLT-1](https://content.unguess.io/hubfs/PLT-1.png) WHO CHOSE UNGUESS? "The collaboration with UNGUESS allowed us to observe Decathlon.it through an external, concrete and vertical point of view. The insights generated gave rise to new priorities within the continuous optimization process." ![Gabriele Motta](https://content.unguess.io/hubfs/Gabriele%20Motta-modified.jpg) DECATHLON, UX LEADER Gabriele Motta "UNGUESS was chosen for its extreme flexibility and ability to organize groups of testers at very short notice. It also ensures extremely accurate and high-quality reporting, which is certainly useful in the final stage of platform development." ![fusaro](https://content.unguess.io/hubfs/fusaro.jpeg) DE' LONGHI, E-COMMERCE PROJECT MANAGER Filippo Fusaro "UNGUESS has been a turning point in improving the effectiveness of our internal testing phases and reducing our efforts in terms of reworking, researching, and fixing problems and bugs that would have been impossible to find before launch." ![Giovanni Barillà](https://content.unguess.io/hubfs/Barill%C3%A0-modified.jpg) ENEL GROUP, HEAD OF COMMUNICATIONS DIGITAL HUB Giovanni Barillà # **Iscriviti al webinar GRATUITO** ![unguess-logo-1](https://content.unguess.io/hubfs/unguess-logo-1.svg) **© 2023 UNGUESS S.r.l.** UNGUESS is a registered trademark of UNGUESS S.r.l.   - [![U2Y - Verified Carbon Footprint](https://content.unguess.io/hs-fs/hubfs/U2Y%20-%20Verified%20Carbon%20Footprint.png?width=50&height=50&name=U2Y%20-%20Verified%20Carbon%20Footprint.png)](https://app.u2y.io/brands/314) - [![UNGUESS is a leader in Crowd Testing Tools on G2](https://images.g2crowd.com/uploads/report_medal/image/1004327/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) - [![UNGUESS is a leader in Test Management on G2](https://images.g2crowd.com/uploads/report_medal/image/1004327/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) - [![UNGUESS is a leader in Crowd Testing Tools on G2](https://images.g2crowd.com/uploads/report_medal/image/1004379/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) - [![UNGUESS is a leader in Europe Test Management on G2](https://images.g2crowd.com/uploads/report_medal/image/1004391/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) - [![UNGUESS is a leader in EMEA Test Management on G2](https://images.g2crowd.com/uploads/report_medal/image/1004447/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) #### SERVICES - [AI Training](https://unguess.io/services/ai-training-testing/) - [User Experience](https://unguess.io/services/use-case/user-experience/) - [Software Quality](https://unguess.io/services/use-case/software-quality/) - [Cyber Security](https://unguess.io/services/use-case/cyber-security/) - [Accessibility](https://unguess.io/services/accessibility/) #### SHOWCASE - [Blog](https://blog.unguess.io?hsLang=en) - [Our Crowd](https://unguess.io/our-crowd/) - [Tryber.me](https://tryber.me/) - [Integrations](https://unguess.io/integrations/) - [Partners](https://unguess.io/partners/) #### COMPANY [Work with us](https://unguess.io/life-at-unguess/#job-positions) [Get in touch](https://unguess.io/get-started/) **General inquires:** [info@unguess.io](mailto:info@unguess.io)   [Privacy Policy](https://unguess.io/privacy-policy/)  | [ESG Policy](https://unguess.io/esg-policy/)  | [Personal Data Processing Notice: Customers and Suppliers](https://unguess.io/personal-data-processing-notice-customers-and-suppliers/) | [Model 231](https://unguess.io/model-231/) | [Ethical Code](https://unguess.io/ethical-code/) | [Cookies Settings](https://www.iubenda.com/privacy-policy/833252/full-legal)  |  [Terms & Conditions](https://unguess.io/terms-and-conditions/) UNGUESS S.r.l. – VAT 01603290196   © 2022 Kalungi, Inc. - All Rights Reserved. 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