--- title: "Costa Crociere: aumentare il Conversion Rate con un funnel perfetto" description: Scopri il Case Study con Costa Crociere, e come le abbiamo permesso di raggiungere nuove vette di Conversion Rate grazie allo UX testing --- [![Unguess](https://content.unguess.io/hubfs/Unguess/unguess-logo.png)](https://unguess.io/) - PRODUCTS BY INDUSTRY - [Retail & Ecommerce](https://unguess.io/services/industry/retail-ecommerce/) - [Fast-Moving Consumer Goods](https://unguess.io/services/industry/fast-moving-consumer-goods/) - [Banking, Insurance & Financial Services](https://unguess.io/services/industry/banking-insurance-financial-services/) - [Travel & Hospitality](https://unguess.io/services/industry/travel-hospitality/) - [Utilities](https://unguess.io/services/industry/utilities/) - [Healthcare](https://unguess.io/services/industry/healthcare/) - [Media & Entertainment](https://unguess.io/services/industry/media-entertainment/) - [Automotive](https://unguess.io/services/industry/automotive/) - PRODUCTS BY USE CASE - [Ai Training](https://unguess.io/services/ai-training-testing/) - [User Experience](https://unguess.io/services/use-case/user-experience/) - [Software Quality](https://unguess.io/services/use-case/software-quality/) - [Cyber Security](https://unguess.io/services/use-case/cyber-security/) - [Accessibility](https://unguess.io/services/accessibility/) - [HOW IT WORKS](https://unguess.io/how-it-works/) - [OUR CROWD](https://unguess.io/our-crowd/) - COMPANY - [About us](https://unguess.io/about-us) - [Life at UNGUESS](https://unguess.io/life-at-unguess/) - [Partners](https://unguess.io/unguess-partners/) - [SHOWCASES](https://unguess.io/showcases/) - [Case Study](https://unguess.io/showcases/all-showcases/?jsf=jet-engine:shocase-listing-grid&tax=resource-category:76/#readmore) - [Unguess Challenges](https://unguess.io/showcases/all-showcases/?jsf=jet-engine:shocase-listing-grid&tax=resource-category:74/#readmore) - [White Paper](https://unguess.io/showcases/all-showcases/?jsf=jet-engine:shocase-listing-grid&tax=resource-category:75/#readmore) - [BLOG](https://blog.unguess.io?hsLang=it-it) - - - - - [PRODUCTS](https://unguess.io/services/) - BY INDUSTRY - [Retail & Ecommerce](https://unguess.io/services/industry/retail-ecommerce/) - [Fast-Moving Consumer Goods](https://unguess.io/services/industry/fast-moving-consumer-goods/) - [Banking, Insurance & Financial Services](https://unguess.io/services/industry/banking-insurance-financial-services/) - [Travel & Hospitality](https://unguess.io/services/industry/travel-hospitality/) - [Utilities](https://unguess.io/services/industry/utilities/) - [Healthcare](https://unguess.io/services/industry/healthcare/) - [Media & Entertainment](https://unguess.io/services/industry/media-entertainment/) - [Automotive](https://unguess.io/services/industry/automotive/) - BY USE CASE - [Ai Training](https://unguess.io/services/ai-training-testing/) - [User Experience](https://unguess.io/services/use-case/user-experience/) - [Software Quality](https://unguess.io/services/use-case/software-quality/) - [Cyber Security](https://unguess.io/services/use-case/cyber-security/) - [Accessibility](https://unguess.io/services/accessibility/) - [VIEW ALL PRODUCTS](https://unguess.io/services/) - [HOW IT WORKS](https://unguess.io/how-it-works/) - [OUR CROWD](https://unguess.io/our-crowd/) - COMPANY - [About us](https://unguess.io/about-us/) - [Life at UNGUESS](https://unguess.io/life-at-unguess/) - [Partners](https://unguess.io/partners/) - [SHOWCASES](https://unguess.io/showcases/) - [Case Study](https://unguess.io/showcases/case-study/) - [Unguess Challenges](https://unguess.io/showcases/unguess-challenges/) - [White Paper](https://unguess.io/showcases/white-paper/) - [Webinar](https://unguess.io/showcases/webinar/) - [BLOG](https://blog.unguess.io?hsLang=it-it) - - - - [BOOK A DEMO](https://unguess.io/get-started-unguess/) ##### CASE STUDY # La sfida di Costa Crociere Aumentare il Conversion Rate con un booking funnel perfetto [DOWNLOAD CASE STUDY](https://content.unguess.io/it-it/la-sfida-di-costa-crociere-aumentare-il-conversion-rate-con-un-booking-funnel-perfetto#form) ![](https://content.unguess.io/hubfs/Risorsa%207@2x.png) ### Quanto crescono le conversioni con i giusti test? In Italia, il valore degli **acquisti e-commerce** si è attestato nel 2019 a 31,6 miliardi di €, registrando una **crescita del +15%**. Diventa **prioritario garantire un’esperienza di acquisto fluida**, semplice ed efficace, eliminando i **fattori killer** del Conversion Rate: **bug e una scadente user experience**. Come **migliorano le conversioni** con il **crowdtesting**? **Scarica il case study** per scoprire: - la **metodologia** di lavoro applicata, - i **risultati** del test, esposti in numeri chiave (tempi, issue identificate, device, conversioni…), - i **benefici** raggiunti nella gestione dell'e-commerce. ![Costa logo](https://content.unguess.io/hs-fs/hubfs/Costa%20logo.png?width=140&height=100&name=Costa%20logo.png "Costa logo") ### Compila il form, scopri l'esperienza di Costa Crociere! ![unguess-logo-1](https://content.unguess.io/hubfs/unguess-logo-1.svg) **© 2023 UNGUESS S.r.l.** UNGUESS is a registered trademark of UNGUESS S.r.l.   - [![U2Y - Verified Carbon Footprint](https://content.unguess.io/hs-fs/hubfs/U2Y%20-%20Verified%20Carbon%20Footprint.png?width=50&height=50&name=U2Y%20-%20Verified%20Carbon%20Footprint.png)](https://app.u2y.io/brands/314) - [![UNGUESS is a leader in Crowd Testing Tools on G2](https://images.g2crowd.com/uploads/report_medal/image/1004327/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) - [![UNGUESS is a leader in Test Management on G2](https://images.g2crowd.com/uploads/report_medal/image/1004327/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) - [![UNGUESS is a leader in Crowd Testing Tools on G2](https://images.g2crowd.com/uploads/report_medal/image/1004379/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) - [![UNGUESS is a leader in Europe Test Management on G2](https://images.g2crowd.com/uploads/report_medal/image/1004391/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) - [![UNGUESS is a leader in EMEA Test Management on G2](https://images.g2crowd.com/uploads/report_medal/image/1004447/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) #### SERVICES - [AI Training](https://unguess.io/services/ai-training-testing/) - [User Experience](https://unguess.io/services/use-case/user-experience/) - [Software Quality](https://unguess.io/services/use-case/software-quality/) - [Cyber Security](https://unguess.io/services/use-case/cyber-security/) - [Accessibility](https://unguess.io/services/accessibility/) #### SHOWCASE - [Blog](https://blog.unguess.io?hsLang=it-it) - [Our Crowd](https://unguess.io/our-crowd/) - [Tryber.me](https://tryber.me/) - [Integrations](https://unguess.io/integrations/) - [Partners](https://unguess.io/partners/) #### COMPANY [Work with us](https://unguess.io/life-at-unguess/#job-positions) [Get in touch](https://unguess.io/get-started/) **General inquires:** [info@unguess.io](mailto:info@unguess.io)   [Privacy Policy](https://unguess.io/privacy-policy/)  | [ESG Policy](https://unguess.io/esg-policy/)  | [Personal Data Processing Notice: Customers and Suppliers](https://unguess.io/personal-data-processing-notice-customers-and-suppliers/) | [Model 231](https://unguess.io/model-231/) | [Ethical Code](https://unguess.io/ethical-code/) | [Cookies Settings](https://www.iubenda.com/privacy-policy/833252/full-legal)  |  [Terms & Conditions](https://unguess.io/terms-and-conditions/) UNGUESS S.r.l. – VAT 01603290196   © 2022 Kalungi, Inc. - All Rights Reserved. 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