--- title: The State of Digitalisation in Italy vs Spain description: Spanish and Italian users from our community rated 10 Italian luxury eCommerce sites and 10 Spanish fast fashion eCommerce sites. image: https://content.unguess.io/hubfs/AdobeStock_223696594.jpeg --- [![Vai alla homepage di UNGUESS](https://content.unguess.io/hubfs/Imported%20images/unguess-logo.svg)](https://unguess.io/it) - PRODUCTS BY INDUSTRY - [Retail & Ecommerce](https://unguess.io/services/industry/retail-ecommerce/) - [Fast-Moving Consumer Goods](https://unguess.io/services/industry/fast-moving-consumer-goods/) - [Banking, Insurance & Financial Services](https://unguess.io/services/industry/banking-insurance-financial-services/) - [Travel & Hospitality](https://unguess.io/services/industry/travel-hospitality/) - [Utilities](https://unguess.io/services/industry/utilities/) - [Healthcare](https://unguess.io/services/industry/healthcare/) - [Media & Entertainment](https://unguess.io/services/industry/media-entertainment/) - [Automotive](https://unguess.io/services/industry/automotive/) - PRODUCTS BY USE CASE - [Ai Training](https://unguess.io/services/ai-training-testing/) - [User Experience](https://unguess.io/services/use-case/user-experience/) - [Software Quality](https://unguess.io/services/use-case/software-quality/) - [Cyber Security](https://unguess.io/services/use-case/cyber-security/) - [Accessibility](https://unguess.io/services/accessibility/) - [HOW IT WORKS](https://unguess.io/how-it-works/) - [OUR CROWD](https://unguess.io/our-crowd/) - COMPANY - [About us](https://unguess.io/about-us) - [Life at UNGUESS](https://unguess.io/life-at-unguess/) - [Partners](https://unguess.io/unguess-partners/) - [SHOWCASES](https://unguess.io/showcases/) - [Case Study](https://unguess.io/showcases/all-showcases/?jsf=jet-engine:shocase-listing-grid&tax=resource-category:76/#readmore) - [Unguess Challenges](https://unguess.io/showcases/all-showcases/?jsf=jet-engine:shocase-listing-grid&tax=resource-category:74/#readmore) - [White Paper](https://unguess.io/showcases/all-showcases/?jsf=jet-engine:shocase-listing-grid&tax=resource-category:75/#readmore) - [BLOG](https://blog.unguess.io?hsLang=en) - - - - - [PRODUCTS](https://unguess.io/services/) - BY INDUSTRY - [Retail & Ecommerce](https://unguess.io/services/industry/retail-ecommerce/) - [Fast-Moving Consumer Goods](https://unguess.io/services/industry/fast-moving-consumer-goods/) - [Banking, Insurance & Financial Services](https://unguess.io/services/industry/banking-insurance-financial-services/) - [Travel & Hospitality](https://unguess.io/services/industry/travel-hospitality/) - [Utilities](https://unguess.io/services/industry/utilities/) - [Healthcare](https://unguess.io/services/industry/healthcare/) - [Media & Entertainment](https://unguess.io/services/industry/media-entertainment/) - [Automotive](https://unguess.io/services/industry/automotive/) - BY USE CASE - [Ai Training](https://unguess.io/services/ai-training-testing/) - [User Experience](https://unguess.io/services/use-case/user-experience/) - [Software Quality](https://unguess.io/services/use-case/software-quality/) - [Cyber Security](https://unguess.io/services/use-case/cyber-security/) - [Accessibility](https://unguess.io/services/accessibility/) - [VIEW ALL PRODUCTS](https://unguess.io/services/) - [HOW IT WORKS](https://unguess.io/how-it-works/) - [OUR CROWD](https://unguess.io/our-crowd/) - COMPANY - [About us](https://unguess.io/about-us/) - [Life at UNGUESS](https://unguess.io/life-at-unguess/) - [Partners](https://unguess.io/partners/) - [SHOWCASES](https://unguess.io/showcases/) - [Case Study](https://unguess.io/showcases/case-study/) - [Unguess Challenges](https://unguess.io/showcases/unguess-challenges/) - [White Paper](https://unguess.io/showcases/white-paper/) - [Webinar](https://unguess.io/showcases/webinar/) - [BLOG](https://blog.unguess.io?hsLang=en) - - - - [CONTACT US](https://unguess.io/it/inizia-ora/) [SIGN UP](https://app.unguess.io/) ## The State of Digitalisation in Italy vs Spain # How many clicks does it take to buy a dress in Italy and Spain? In recent times, consumer expectations of eCommerce sites have not only increased but are evolving towards the personalisation of offers, which should no longer be an infinite scroll ([Fortune](https://fortune.com/2021/06/07/stitch-fix-online-shopping-e-commerce-trends-covid/)). That's why we launched one of our now famous Click Challenges:* "How many clicks does it take to buy a dress?"* Spanish and Italian users from our community rated 10 Italian luxury eCommerce sites and 10 Spanish fast fashion eCommerce sites. You will find out: - *How reliable are the 20 eCommerce sites perceived by the users? * - *Is there really a difference between usability on an luxury eCommerce and a fast fashion one? * - *How are the design, usability and  information presented perceived?* - *Are users satisfied?* - *How much effort did it take to complete a purchase?* - *Would users recommend the sites to family and friends?* - *Were personal shoppers useful?* Our community gave us the answer. **Download the PDF** to find out how the 20 brands performed >> ![podio](https://content.unguess.io/hs-fs/hubfs/podio.png?width=260&name=podio.png "podio") ### Fill in the form to receive the research! ![unguess-logo-1](https://content.unguess.io/hubfs/unguess-logo-1.svg) **© 2023 UNGUESS S.r.l.** UNGUESS is a registered trademark of UNGUESS S.r.l.   - [![U2Y - Verified Carbon Footprint](https://content.unguess.io/hs-fs/hubfs/U2Y%20-%20Verified%20Carbon%20Footprint.png?width=50&height=50&name=U2Y%20-%20Verified%20Carbon%20Footprint.png)](https://app.u2y.io/brands/314) - [![UNGUESS is a leader in Crowd Testing Tools on G2](https://images.g2crowd.com/uploads/report_medal/image/1004327/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) - [![UNGUESS is a leader in Test Management on G2](https://images.g2crowd.com/uploads/report_medal/image/1004327/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) - [![UNGUESS is a leader in Crowd Testing Tools on G2](https://images.g2crowd.com/uploads/report_medal/image/1004379/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) - [![UNGUESS is a leader in Europe Test Management on G2](https://images.g2crowd.com/uploads/report_medal/image/1004391/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) - [![UNGUESS is a leader in EMEA Test Management on G2](https://images.g2crowd.com/uploads/report_medal/image/1004447/medal.svg)](https://www.g2.com/products/unguess/reviews?utm_source=rewards-badge) #### SERVICES - [AI Training](https://unguess.io/services/ai-training-testing/) - [User Experience](https://unguess.io/services/use-case/user-experience/) - [Software Quality](https://unguess.io/services/use-case/software-quality/) - [Cyber Security](https://unguess.io/services/use-case/cyber-security/) - [Accessibility](https://unguess.io/services/accessibility/) #### SHOWCASE - [Blog](https://blog.unguess.io?hsLang=en) - [Our Crowd](https://unguess.io/our-crowd/) - [Tryber.me](https://tryber.me/) - [Integrations](https://unguess.io/integrations/) - [Partners](https://unguess.io/partners/) #### COMPANY [Work with us](https://unguess.io/life-at-unguess/#job-positions) [Get in touch](https://unguess.io/get-started/) **General inquires:** [info@unguess.io](mailto:info@unguess.io)   [Privacy Policy](https://unguess.io/privacy-policy/)  | [ESG Policy](https://unguess.io/esg-policy/)  | [Personal Data Processing Notice: Customers and Suppliers](https://unguess.io/personal-data-processing-notice-customers-and-suppliers/) | [Model 231](https://unguess.io/model-231/) | [Ethical Code](https://unguess.io/ethical-code/) | [Cookies Settings](https://www.iubenda.com/privacy-policy/833252/full-legal)  |  [Terms & Conditions](https://unguess.io/terms-and-conditions/) UNGUESS S.r.l. – VAT 01603290196   © 2022 Kalungi, Inc. - All Rights Reserved. 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