CASE STUDY
CASE STUDY

Decathlon's eCommerce

3 days to optimise the online shopping experience 

desktop

+ 14% conversion rate on the account creation page

Decathlon Italy has requested our involvement in an attempt to optimise the shopping experience on its e-commerce website. In particular, the work of the UNGUESS team and the community was focused on:

  • understanding how the experience of browsing the catalogue on the "www.decathlon.it" website is perceived by the real user;
  • understanding whether the navigation and information are clear enough to allow the user to find what they are looking for and to place the desired products in their shopping cart.

Download the PDF to find out how we did it in 3 days >>

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