CASE STUDY
CASE STUDY
Sky Glass TV
Find out how UNGUESS helped design
a seamless purchase and delivery
funnel for Sky's new connected TV
![tv sky glass](https://content.unguess.io/hubfs/tv%20sky%20glass.png)
Discover how we helped Sky Italia design a seamless buying experience for Sky Glass with a campaign involving 1000+ testers.
Through this project, Sky wanted to understand the users' perception of big household applications' buying process, especially TVs. We provided useful insights, involving a highly targeted audience with more than 1000 testers, thanks to in-depth surveys ran in just 3 days.
It helped:
- assess the target audience fast;
- offer the best products according to market needs;
- get the competitive advantage of a quick product
- launch faster which, in turn, resulted in cost savings
Download the PDF for FREE to find out how we did it >>
Fill in the form to download the Sky Case Study!
![Case study image OR GIF (4) Case study image OR GIF (4)](https://content.unguess.io/hubfs/Case%20study%20image%20OR%20GIF%20(4).gif)
"Working with UNGUESS before the launch of our fantastic Sky Glass, allowed a stress-free release andensured a customer experience tailored to potentialnew customers’ expectations and the target market".
![vaghi](https://content.unguess.io/hubfs/vaghi.jpg)
Head of CX & Journey Design @ Sky
Cristian Vaghi