Sky Glass TV

Discover how we helped Sky Italia design a seamless buying experience for Sky Glass with a campaign involving 1000+ testers.

Through this project, Sky wanted to understand the users' perception of big household applications' buying process, especially TVs. We provided useful insights, involving a highly targeted audience with more than 1000 testers, thanks to in-depth surveys ran in just 3 days. 

It helped: 

• assess the target audience fast;
• offer the best products according to market needs;
• get the competitive advantage of a quick product
• launch faster which, in turn, resulted in cost savings 

Download the PDF for FREE to find out how we did it >>